Rules
Global
Crafting a legacy of innovation in sports experiences
With 60+ (combined) years of expertise in planning and executing big ticket and sports events, Rules Global is a pioneer in sports innovation and excellence.
From Grassroots to Greatness: Reimagining the Future of Sport
Our mission is to spark a grassroots sports movement and redefine the future of the game by blending high-quality, engaging, and rewarding tournaments with innovative, tech-driven platforms. Through data-enriched leagues, original sports IPs, and inclusive community campaigns, we aim to inspire participation, nurture emerging talent, and build a connected ecosystem that empowers athletes, fans, and stakeholders at every level.
01
Tournaments & Leagues
Utilizing digital tools and analytics to design and manage high-impact competitive events -- offering structured opportunities for emerging talent while optimizing event operations and visibility.
02
Original Sports IPs
Developing innovative, data-enriched sports properties that blend storytelling, interactivity, and brand potential to capture audience attention and deliver long-term value.
03
Community Campaigns
Driving tech-enabled grassroots programs that promote sports awareness, inclusion, and participation -- supported by digital outreach, gamification, and measurable impact metrics.
04
Sports Consultancy
Providing data-driven insights and customized digital solutions to modernize sports management, enhance operational efficiency, and support scalable growth strategies.
05
Sports Social Network
Leveraging advanced technology to create a dynamic digital platform that connects athletes, fans, and stakeholders -- enabling real-time interaction, performance tracking, and community engagement within a dedicated sports ecosystem.
In the Spotlight
Our Big Projects
European T20 Premier League (ETPL)
Sanctioned by the ICC, the ETPL is set to redefine cricket in Europe with the continent's first annual T20 franchise tournament - a groundbreaking collaboration between the cricket boards of Ireland, Scotland, and the Netherlands, uniting tradition, ambition, and a shared passion for the game.
Global Cricket Forum
The Global Cricket Forum is a first-of-its-kind global convening that brings together the most influential voices across cricket, business, media, investment, tourism, and culture. The Forum aims to become the definitive space for unlocking cricket's full potential - as a business, a cultural force, and a driver of global influence.
In sports, as in life, greatness isn't given - it's earned. We are here to fuel that journey.
Abhishek Bachchan
Co-Founder, Rules Global
Let's Work Together
We're always open to exciting collaborations - let's team up to create game-changing sports media experiences.